- Document
- Why do we use tracking technologies?
- What are cookies?
- What information is collected by tracking technologies?
- Targeted advertising
- Google Analytics and other website analytics tools
Document
This policy describes how we (the website https://www.viatransilvanica.com/) use tracking technologies (such as cookies) on our digital platforms, what visitor information is collected automatically, and how you can accept or reject the tracking technologies we use.
The website https://www.viatransilvanica.com/ is owned by TĂȘULEASA SOCIAL ASSOCIATION, a limited liability company with its registered office at Piatra Fântânele village, 97 Obcioară street, 427363, Bistrita-Năsăud county, Romania, tax code RO13681966.
Why do we use tracking technologies?
We use tracking technologies on our digital platforms:
- so that they can provide the features promised to the end user or operate more efficiently;
- to provide improved functionality for our digital platforms;
- to provide reporting information so that we can understand how visitors use our digital platforms and interact with our communications;
- to segment our communications with you and provide you with a personalized experience.
What are cookies?
Cookies are an example of a tracking technology. They are small text files placed on your device when you access a digital platform and are then used to identify your device for the purposes described below. Cookies installed by the owner of a digital platform are called "first-party cookies". Cookies installed by other parties are called "third-party cookies". Third-party cookies allow third parties to provide functions or features on or through the digital platform (such as analytics, advertising, and video content). The third parties that install these third-party cookies may recognize your device both when you access our digital platform and when you visit certain other digital platforms.
Web beacons are small graphic data files (also known as "Pixel Tags" or "Clear GIFs") that may be included in our digital platforms and email messages and are usually used together with cookies to identify your device or browser and your online behavior. In particular, web beacons will not be used if you have not agreed to the use of the relevant cookie. Some of our websites and services, as well as email messages, may contain electronic images called "web beacons" (also known as "one pixel GIFs", "clear GIFs", or "pixel tags"). Web beacons allow us to count visitors who have viewed content on our websites or web pages. In email messages, web beacons allow us to count subscribers who have read them. They also allow us to develop statistical information about the activities and features that interest you most, so that we can provide more personalized content. We do not use web beacons to access personal data without your consent.
What information is collected by tracking technologies?
The table below shows the types of information and how you can control whether or not the information is collected:
You can also control browser cookies from your browser settings. For more details, please visit www.allaboutcookies.org.
| Type of technology | Purpose of the technology | Example of use | Type of information collected | How you can control the use of information |
| Strictly necessary | Providing the digital platform and its functions. | Correctly displaying content on your device. | Device IP address, browser type, screen resolution. | Because this information is essential for the operation of the digital platform and its services, you cannot refuse its collection. |
| Functionality | Providing the digital platform and its functions in a convenient manner. | Storing your preferences and settings so that you do not have to enter them each time you change pages, for example: if you log into a secure area, if you select a preferred language, or if you select regional settings. | The device IP address, together with the preferred settings you enter, such as language or region. | To learn how to block functional cookies from your browser settings, click here. Please note that blocking cookies may affect the functionality available when you access this digital platform. To learn how to manage privacy and remember settings for Flash cookies, click here. |
| Performance evaluation | Allows us to improve the way the digital platform works. | Understanding how visitors use our platform or how it works. However, from these technologies we receive only anonymous information: the information collected is reduced so that it identifies only the region where you are located, and is then aggregated before being received by us. | The number of visitors, the location from which they access our digital platform, and how they use our digital platform (including the most visited pages, website navigation, time spent on the website, error messages, and so on). | You can block performance cookies from your browser settings; please note that this option differs from one browser to another, so we invite you to access your browser help menu. Alternatively, click here. To control the use of Google cookies, see below. |
Targeted advertising
We may deliver targeted advertising using cookies and other tracking technologies.
We work with various advertising networks, advertising servers, and analytics information companies ("Advertising Partners") that use various tracking technologies (including cookies and web beacons) to collect data about you. This "Online Data" may include the following:
- web pages, applications, products, and services that you view and links that you click when using our websites and services, as well as third-party websites;
- the email messages you view and the links in those messages that you click;
- whether you view or click the advertisements shown to you;
- demographic or interest data, including general geographic location;
- the search terms you enter when using various search services.
We collect this online data so that we can display advertisements based on your interests (which are determined based on online data about you).
With the help of our advertising partners, we may also display our advertisements on third-party digital platforms. Sometimes these advertisements are based on the content of the digital platforms on which they appear. Other times, they are generated when we or one of our advertising partners match advertisements to your interests (which in this case are also determined based on online data about you).
This activity is known as interest-based advertising. Our objective is to show you advertisements that are relevant to you. For this purpose, we and some of our advertising partners use tracking technologies (for example, cookies and web beacons) to collect online data. In general, online data is aggregated with other data to generate segments, such as user groups and certain interest categories that our advertising partners have defined based on a variety of factors.
In addition, we and our advertising partners use this online data for several other purposes, including (a) reporting website traffic, statistics, advertising data, and other interactions with advertisements and the websites on which they are delivered, and (b) determining the effectiveness of advertising delivered through the web and by email.
Google Analytics and other website analytics tools
Google Analytics. This digital platform uses Google Analytics, an analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies to analyze how users use the website. The information generated by the cookie about website use (including your IP address) will be transmitted to Google in the USA. Google uses this information on our behalf to evaluate your use of the digital platform, prepare website activity reports for us, and provide other services for our benefit related to website activity and internet usage in general. Google will not associate your IP address with other information it holds.
As shown in the table above, you may object to Google collecting and using this information, cookies, and IP addresses by downloading and installing a browser plug-in from here.
Access these links for additional information about the terms and conditions of our use of Google Analytics, external references, information provided by Google regarding data privacy and security, and Google privacy notice.
Google Analytics Remarketing. This feature makes it possible to associate target groups for advertising promotion carried out through Google Analytics Remarketing. Thus, personalized, interest-based promotional messages that have been adapted based on your previous usage and browsing behavior on one device (mobile phone) may also be displayed on another device (tablet or PC).
Google Tag Manager. This is a service that can be used to simplify adding tags to the site. Tags are pieces of code with multiple functions, including measuring traffic or visitor behavior. By adding them, Google Tag Manager provides information about actions performed by users on the site, for example viewing text, clicking, or completing a form.
Facebook Ads. This feature allows targeting groups based on interaction with various types of content on Facebook and Instagram networks or information provided by users when creating a profile.